What data is collected? Browser information (browser type, referrer/exit pages, the files displayed on our website, operating system, date/time stamp and/or clickstream data), usage data (views, clicks), IP address (we have activated IP anonymisation on the website (so-called IP masking), so that your IP address is shortened by Google within the EU and the EEA before transmission to such an extent that it no longer allows any conclusions to be drawn about individual persons. Only this anonymised IP address is transmitted to Google).
For what purpose is the data collected? To collect statistics on the use of the website (reach measurement) in order to analyse visitor behaviour and improve the user experience with the site.
Legal basis Consent, Art. 6 para. 1 lit. a GDPR, Art. 49 para. 1 lit. a GDPR
Place of processing European Union, United States of America
The Google Tag Manager is a container that can be used to integrate scripts into the website.
Provider: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland
