Our new brand has been honoured!

News EN

The relaunch of our brand "Becht - Medical Masterminds. Products for Life." was honoured by the German Design Council with the German Design Award 2024 in the Excellent Communications Design - Corporate Identity category. This is confirmation of the quality of the new communication strategy, which makes us very proud and confirms it.

Our brand creates a link between the new pro medix and care for life product areas and creates clarity in form, usability and language on all channels. Highest medical quality according to German standards and regulatory expertise are core values of the new brand, which was relaunched in the course of the 100th anniversary. It combines the pioneering role in medical and non-medical markets and was presented for the first time at ARAB Health 2023 in Dubai.

Every year, the jury selects the winners in a wide range of categories and recognises the outstanding and exemplary work of the supporting agency.

We would like to take this opportunity to thank SICHTWECHSEL. We have been working with the strategically integrated Offenburg brand agency for two years now and feel that we have received excellent advice on our orientation in the global market.

This prestigious award motivates us to continuously improve our company and our proven products and to remain a German pioneer in the manufacture of medical products. German Medical Quality - since 1923: not just a slogan, but an attitude towards quality, our experience and the highest standards that this brand stands for.

We look forward to continuing our co-operation with Sichtwechsel and congratulate them on their well-deserved award.

Further information on Sichtwechsel can be found at sichtwechsel.com